마닐라 카지노

SEOUL (News2day) - As air travel becomes more accessible to the masses, a new era of seeking more than just getting on a plane has arrived. In response, airlines are deploying differentiated marketing strategies to attract more passengers. One of the marketing trends garnering recent attention is "in-flight cuisine."

In the past, in-flight menus were limited, often featuring simple items like bibimbap. However, the demand for delicious and diverse in-flight meals has grown, prompting airlines to introduce innovative menu options. Particularly, airlines are collaborating with renowned chefs and dining service companies to offer high-quality in-flight cuisine, expanding passengers' choices.

Recently, Eastar Jet unveiled the "VIPS Pepperoni Pizza," available for pre-order and on-site purchase in collaboration with CJ Foodville's VIPS. This Pepperoni Pizza, exclusively developed by CJ Foodville for Eastar Jet's in-flight menu, caters to family travelers on medium-haul international routes, offering a convenient option for both children and adult passengers to enjoy, possibly with wine or beer, according to Eastar Jet.

Eastar Jet previously made aviation history by collaborating with the chicken brand BBQ, introducing the "BBQ Chicken Gangjeong" in 2018. This menu became immensely popular with an average in-flight sales rate of 80%.

The "VIPS Pepperoni Pizza" will be available for sale on select routes to Taiwan, Japan, and Southeast Asia starting this month, alongside the "BBQ Chicken Gangjeong.“

An Eastar Jet representative stated, "We were the first airline to introduce branded chicken and pizza as in-flight meals. Through our exclusive convenience meals, passengers can find another source of enjoyment during their flight."

Air Seoul, in partnership with Chef Jeong Hoyoung, known for his expertise in Japanese cuisine, introduced the "Takamatsu Udon In-Flight Meal," which has garnered attention. This menu includes three variations: "Plump Shrimp Salad Udon," "Soy Sauce Butter Udon with Eggs," and "Beef Marze Udon." These dishes feature a bibim udon style not commonly found in Korea and replicate the chewy texture of Takamatsu Udon, Chef Jeong's hometown specialty, with his unique recipes.

Air Seoul also launched magnetic forms of the udon in-flight meal, adding another layer of fun and memories for travelers. They also offered a promotion of free premium check-in services for passengers who pre-ordered the udon in-flight meal.

Furthermore, Jin Air collaborated with the popular donut brand Noted to offer a limited-time "Grape Cream Donut Set" for pre-order as an in-flight meal until July 13th. The donuts featured the airline's brand colors and a logo chocolate pick, grabbing passengers' attention.

A Jin Air spokesperson commented, "Our collaboration with Noted was aimed at providing our customers with a fun and special experience. We plan to continue offering differentiated value to our customers through collaborations with various brands."

These collaborative in-flight meals have received enthusiastic responses from passengers. An Air Seoul representative stated, "Since launching the bibim udon in-flight meal in May, it has consistently been the top-selling in-flight meal, surpassing all others."

An Eastar Jet representative expressed expectations, saying, "Just as we developed products suitable for the in-flight environment and expanded routes along with promotions for BBQ Chicken, we aim to captivate passengers' in-flight experiences once again with branded chicken and pizza."

For low-cost carriers (LCCs) offering budget fares, ancillary businesses such as in-flight meals and duty-free items are crucial revenue streams. These initiatives can also serve as opportunities for route promotion and customer attraction.

For example, the Takamatsu Udon introduced by Air Seoul originates from Takamatsu, Japan, renowned for its udon. Interestingly, Air Seoul operates a direct flight to Takamatsu. Passengers can now sample udon on board before arriving at the udon capital, creating a promotional effect that may entice travelers to revisit the destination and reminisce about their journey.

An industry expert emphasized, "In-flight meals are also part of an airline's service competitiveness. While revenue is important, in-flight meal marketing is a vital strategic aspect, as it can capture the interest of today's passengers and the future generation of travelers, the 2030 youth demographic."

By Soyoung Jeon, a reporter of News2day / [email protected]